Established in 1992, Mansell Finishes are one of the UK’s longest established and most experienced sub-contractors in their field. Their expertise in off-site framing solutions, combined with on-site finishing skills, enables them to address the evolving requirements of the construction industry.
As an outsourced social media marketing solution, we began working with Mansell Finishes in November 2018, firstly training the team how to use LinkedIn. As a result, we were then approached to manage their LinkedIn and Twitter platforms and since then, we’ve seen an impressive shift in the way the team perceive and interact with the company’s social media marketing strategy.
Mansell Finishes were looking at various options to help them become more proactive, especially in raising awareness of the brand with social media activity. They also realised that if employees had a better understanding of social media, this would help the company to achieve better results in the future, having the whole team on-board.
After exploring ways in which the brand could increase its social media presence, Mansell Finishes felt confident that outsourced, proactive support could overcome the barriers the company was facing to a successful social media marketing plan and as such, they decided to embark on a retained service with BizWizUK.
As well as setting up and managing the company’s in-house WhatsApp Marketing Group messaging portal, which has seen fantastic engagement, we have also created branded image templates, offering a visually distinct way of presenting their news on social platforms.
All activity looks to highlight the latest news within the business and the culture, which plays a big part of the strategy. This includes team news, staff training and development, new project wins, updates on property developments, and corporate social responsibility (including The Mansell Way) that has recently been developed.
In less than six months we’ve seen some amazing results. Since its establishment in April, the Facebook page now has over 1750 likes, with higher than average engagement levels for the platform – more than 50% of followers engage with posts.
As many posts on this platform have an organic reach of around 3,000 people, we are now creating a strong basis for sponsorship opportunities. We are currently working with Nigel to develop these, as part of our ongoing partnership with the business.