LinkedIn Pages are often overlooked so let’s explore how your employees can be more engaged and help support your marketing team. LinkedIn Pages are a platform where employees have an opportunity to share the latest news and achievements of your company and to show how much they are engaged. Pages is also a place to highlight what day to day life is like at your company, whether you’re recruiting or offering potential clients a sense of what it’s like to do business. This will not only show what dedicated employees your company has but it will also support your culture at the same time. Use your Page to establish yourselves as leaders in your industry and build brand awareness.
There’s also LinkedIn Elevate, which is a paid-for product that helps companies find content for their employees to then share on the platform. Whatever your company’s aims, it’s important that everyone in your company helps to support the awareness of your brand on Pages by helping to share the news.
However, if you do not have a company Page, LinkedIn’s ‘how to’ instructions are here.
Here’s how you can support your company’s LinkedIn Page efforts from just 10 minutes a week:
- Actively engage and reply to Page
- Following your company’s Page
- Liking an update
- Commenting on an update if you feel appropriate (include your own point of view on an interesting update or statistic)
- Sharing and commenting on an update to your connections (again, including your own point of view on an interesting update or statistic)
- Above all, ask yourself: What will my connection take away from the content I am sharing? What will help them to click to read more?
Each month your marketing team will be looking at your LinkedIn Pages’ key metrics, and they’ll be looking for analytics such as:
- Page followers
- Post clicks
Remember, from just 10 minutes a week your employees can support your Page and that’s great news for all involved!
I have a complimentary factsheet with lots of tips and ideas to support your LinkedIn marketing plan. If you’d like a copy, please contact me.
Should you need any further assistance please don’t hesitate to get in touch, whether that’s for a bespoke LinkedIn workshop or ongoing, outsourced social media marketing support, to help ensure that your brand stays on top in 2019.
By Ann Davies, Director
Image courtesy of LinkedIn