Outsource Social Media?
Should I consider outsourcing our social media marketing? This is a dilemma for small business owners as there be a temptation to try and do everything in-house and, in some…
Google My Business
The Importance of Google My Business Having a solid presence in Google is key to a business’ success, not least because it is the most used search engine in the…
LinkedIn Employee Brand Advocates
LinkedIn have recently launched their next generation of LinkedIn Company Pages which, they say, have been rebuilt from the ground up to make it easier for companies like yours to…
Christmas Social Media Ideas
It’s that time of the year again when we should have our Christmas marketing campaigns in place. This time of the year especially can be a great opportunity to surprise…
Your Marketing Strategy for 2018
As we approach the end of the year and prepare for Christmas, we are also looking forward to the start of a brand new year. In the fast paced environment…
Competitor Analysis
“Competitor analysis” – what is it? A competitor analysis is an in depth look in to the competitors of a business to identify their strengths and weakness and any strategic…
Twitter is Changing!
Twitter announced yesterday that users can send tweets with as many as 280 characters, double the current limit. “We saw when people needed to use more than 140 characters, they tweeted…
How to create a plan!
A good marketing plan should define how you are going to market your products or services. It should also include your aims and objectives and how you are going to implement…
Supporting The Hospitality Sector
The hospitality industry has continued to be disrupted by the increasing presence of social media and online forums. The power is no longer in the hands of the brand, but…
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