What is a social media competitor analysis and why is it important for your business?
It’s important to know what other companies in your sector are doing, and the aim of a social media competitor analysis is to learn from your competitors and identify any strategic opportunities.
Is a social media competitor analysis essential?
It should be a vital part of your company’s marketing plan. By undertaking a competitor analysis, you can benchmark your business, learn from your competitors’ strengths and take advantage of their weaknesses, establish the level of service that your target audience expects, what they engage with the most and determine a niche to set your company apart.
Investors and key stakeholders will be particularly interested in a competitor analysis; they want to know that you are both realistic about your positioning in the market and thinking strategically about what direction you need to be heading in to future proof your business. Here is a useful article from Entrepreneur which also gives you an overview and contact us for details of how we can help.
How do you do it?
Firstly, you need to know who your competitors are; a minimum of three competitors should be identified at local level and at least one at national level.
You should then determine where each holds an online presence across the various social media platforms. On each platform, you should note:
Summary
Once you gather this information for each competitor you will be able to identify who are the leaders in each area, what they are doing best, what your target audience responds to the most, what everyone does well and what nobody does well. Once you have this information, it will allow you to benchmark your social media marketing plan, by creating an easy to understand competitor matrix, rating each area on the above set of criteria.
To compete in the world of business you must know your competitors! For more information on the services BizWizUK offers please click here, call us on 0161 826 7181 or email info@bizwizuk.co.uk.
By Ann Davies, Director
“Competitor analysis” – what is it?
A competitor analysis is an in depth look in to the competitors of a business to identify their strengths and weakness and any strategic opportunities.
Is a competitor analysis essential?
It should be a vital part of your company’s marketing plan. By undertaking a competitor analysis, you can benchmark your business, learn from your competitors’ strengths and take advantage of their weaknesses, establish the level of service your target audience expects, what they engage with the most and determine a niche to set your company apart.
It plays a key role in informing your overall strategy and setting out your business goals.
Investors and key stakeholders will be particularly interested in a competitor analysis; they want to know that you are both realistic about your positioning in the market and thinking strategically about what direction you need to be heading in to future proof your business. Here is a useful article from Entrepreneur which also gives you an overview.
How do you do it?
Firstly, you need to know who your competitors are; a minimum of three competitors should be identified at local level and at least one at national level.
You should then determine where each holds an online presence across the various social media platforms. On each platform, you should note the number of followers, the kind of content posted, the level of interaction and whether it’s positive or negative, the level of humanisation (Do they sign off with a name or initials, do they address followers personally?), what tone they use, how often do they talk about themselves etc.
Once you gather the data you should plot it into a matrix and give each factor a score reflecting their attainment. From this, you will be able to identify who are the leaders in each area, what your target audience responds to the most, what everyone does well (bare minimum requirement) and what nobody does well (strategic opportunity).
To compete in the world of business you have to know your competitors! For more information on our services please click here, call us on 0161 826 7181 or email info@bizwizuk.co.uk.
By Erran Taylor, Digital Marketing Manager
What is a “competitor analysis”
A competitor analysis is an in depth look in to the competitors of a business to identify their strengths and weakness and any strategic opportunities.
Is a competitor analysis essential?
It should be a vital part of your company’s marketing plan. By undertaking a competitor analysis, you can benchmark your business, learn from your competitors’ strengths and take advantage of their weaknesses, establish the level of service your target audience expects, what they engage with the most and determine a niche to set your company apart.
It plays a key role in informing your overall strategy and setting out your business goals.
Investors and key stakeholders will be particularly interested in a competitor analysis; they want to know that you are both realistic about your positioning in the market and thinking strategically about what direction you need to be heading in to future proof your business.
How do you do it?
Firstly, you need to know who your competitors are; a minimum of three competitors should be identified at local level and at least one at national level.
You should then determine where each holds an online presence across the various social media platforms. On each platform, you should note the number of followers, the kind of content posted, the level of interaction and whether it’s positive or negative, the level of humanisation (Do they sign off with a name or initials, do they address followers personally?), what tone they use, how often do they talk about themselves etc.
Once you gather the data you should plot it into a matrix and give each factor a score reflecting their attainment. From this, you will be able to identify who are the leaders in each area, what your target audience responds to the most, what everyone does well (bare minimum requirement) and what nobody does well (strategic opportunity).
To compete in the world of business you have to know your competitors! For more information on our services please click here, call us on 0161 826 7181 or email info@bizwizuk.co.uk.
By Erran Taylor, Digital Marketing Manager