As we’ve entered last part of the year, and busy it will be too, it might also be a good time for an autumn review. Look over your social media platforms, profiles and website, to ensure everything is up to date and accurate. Here’s some simple ideas to ensure you tick off any outstanding points on your social media “review” list:
Review your page and profile details
Scan your social media bios and see if they need updating, you might be surprised to see that they are out of date. What about your individual LinkedIn profiles, have you looked to see if they have your correct contact information, company website links, does the headline need reviewing? Would your LinkedIn profile benefit from any other aesthetic changes? Watch out for any old or outdated banner images. You may have had a rebrand but haven’t changed your social media logos and images? Look to see if anything is off brand, this needs to be reviewed and changed accordingly.
Secure your accounts
Did you know that you can apply two-factor authentication to further secure your accounts and it is time to review your passwords? Don’t forget to check your LinkedIn company page admins; do you have ex-members of staff on your LinkedIn company page as admins, this will need addressing ASAP!
Revive old LinkedIn conversations
Have you forgotten to reply to LinkedIn messages or conversations from the past? It’s not too late, have a look at your LinkedIn inbox and check. You just never know; it could be the difference between landing a business deal!
Review your website
Evaluate and update your content, is your services and blog out of date? Do you need to add more client testimonials and/or case studies and do you need more call to actions? Here, you’ll find some ideas to improve your website here.
Review your overall plan
Have a look at what is working and what isn’t and look at new ideas. Would it help to incorporate a mix of media, encourage your whole team to engage in your posts?
BizWizUK can take your business to the next level by supporting your social media marketing plans. If you don’t have the in-house resource or expertise, we provide an outsourced tailored solution. Get in touch with me at firstname.lastname@example.org or call on 0161 826 7181 or via our contact page.
By Ann Davies, Director