Did you know that internet users have an average of 5.54 social media accounts, according to Global Web Index. That means as a business you have to be constantly looking at ways to market your business through social media and this week we’re examining Instagram. Instagram has over 400 million users and if you are hoping to sell your brand to teens on Instagram, you’re in luck. Among teenagers ages 13 to 17 years-old, 23 percent of girls and 17 percent of boys use Instagram. Check out the full demographics report here. Here’s some reasons why you might want to switch to an Instagram business account:
- Easier for followers to contact. Rather than followers having to click on your website to contact you, they can click the new ‘Contact’ button on your profile. The contact button then asks whether they want to e-mail you, call you or find your location on a map
- Better Instagram analytics. Helps measure impressions, reach and follower information within the past week.
- Easier to create Instagram ads. You have to link your Instagram account to your Facebook page to create a business account, but this also gives you the ability to create Instagram ads through Facebook.
Please let us know if you think we can help you in 2017. We offer a marketing outsourcing service which allows you to get on running your business and we’ll do the rest, with monthly support packages to suit your budget. Get in touch via our contact page or call me on 0161 826 7181.
By Ann Davies, Director