Getting an audience to engage with your social media content can be difficult, social media polls are often overlooked for helping to increase engagement and brand awareness. Social media polls can help you learn more about your audience, here’s a few tips to help you get the best from your polls:
Know when to Post
As with your other social media content, you’ll get the best engagement if you publish your polls at peak times. Here’s an article by CoSchedule* to help you decide on the best times.
Thought-provoking and Relevant
Ensure your subject is relevant to your audience, whether it’s about your products or services or another topic, you’ll need to make sure that your audience will want to take part, so avoid repeating the same questions or themes.
Don’t Bombard your Followers
If you go over the top and post too many polls it will become tedious and unproductive for your campaign therefore, once or twice a week should be plenty to increase engagement without putting your audience off.
Your polls should act as an opportunity to interact with your audience and make sure you take the time to respond to any comments. It’s also important to inform your audience what you’re going to use the information for because if they feel that their opinion matters, then they might be happy to engage again for future polls.
Remember that people like to answer questions as everyone has an opinion, especially on topics that matter to them! Here’s some great examples of how brands are using social media polls**.
Easy to Set up
Social media polls are easy and quick to set up. You’re not asking participants to take a few minutes to complete, all your followers must do is read and click – all in a few seconds!
Have you ever taken the time to ask what your audience wants or how they feel about your products or services? You can eliminate any guesswork with social media polls and by observing responses you can learn directly from them and better understand their needs.
As with any marketing strategy you can always adjust your polls and create the content which is more in line with what your audience wants to read and contribute.
Using social media as part of your content strategy is a fabulous way to increase engagement and awareness of your brand. Furthermore, you’ll be able to find out what your audience wants, thinks, and how they feel, while getting your brand in front of more followers.
If you think we can help support your social media strategy or you would like to talk to us because you don’t use social media, please contact us or call 0161 826 7181 or email firstname.lastname@example.org.
By Ann Davies, Director