Should I consider outsourcing our social media marketing? This is a dilemma for small business owners as there be a temptation to try and do everything in-house and, in some instances, this can be a wise decision. However, hiring experts to manage certain tasks can mean all the difference; knowing when to outsource can help reduce labour, increase efficiency, save time and money.
If you have a project requiring a high level of expertise, it would be time consuming for you to undertake this in-house meaning you’ll only put it off and the work will simply not get done. By choosing to work with us, you can be assured that the project gets started quickly and is completed on time.
Small businesses outsource their social media marketing to us and we are in a position, having built solid relationships with other agencies over the years, to recommend various other aspects of digital marketing such as content marketing, website design, PR and graphic design, to these trusted agencies. We keep up to date with changing marketing trends so our clients don’t have to, but bear in mind the following advice to make certain that outsourcing works for you:
Cost efficiency
One reason you might want to outsource is to reduce operational and labour costs while improving the bottom line. This comes into question if your project is left in the wrong hands, so choose your expert carefully.
Your Business’ Reputation
It is vital that the highest possible standards are maintained when managing reputation; businesses live and die by their reputation. Failing to take a business’ reputation into account when outsourcing may be the biggest mistake you could make. Ensure your expert company has excellent processes in place; do not allow service levels to drop or your identity to be at risk.
Innovation
Internal constraints in businesses can stifle development projects. For example, a software development company recently outsourced their marketing to us because internal team members were too close to the business to “think outside the box”.
Ultimately, outsourcing your areas of business to us means you can focus on what you should be doing: running and growing your business in the knowledge that your social media marketing activity is being expertly handled.
Take time to reap the rewards
Outsourcing is a key element for small businesses today and to dismiss it as an unnecessary function is short-sighted leaving companies at risk of being left behind by their competitors. Efficiency will be lost for those who attempt to manage all areas of their business in-house without external expert support.
Leave it to us!
We pride ourselves on getting to know our clients’ business’, their products, services and audiences, tailoring solutions to suit.
If you’d like advice or to talk through your current marketing plan and how we can help, please contact us or give me a call on 0161 826 7181 or connect with me on LinkedIn to discuss ways my team and I can support your business. Alternatively, we have a whole host of complimentary fact sheets to help you on your own social media marketing journey, right here.
By Ann Davies, Director