As we approach the end of the year and prepare for Christmas, we are also looking forward to the start of a brand new year. In this fast paced environment of social media marketing we can already predict many of the changes and trends that are likely to take place in 2019. With this in mind, it is important that you start to look at your 2019 social media strategy to ensure that you are ahead of the game. Some elements to consider are:
Keeping up with social media
Big changes coming to Facebook’s messaging platform
As of the 1st January 2019, Facebook Pages will need to be successfully approved for subscription messaging permissions if not, they won’t be able to send the free messaging type called ‘non-promotional subscription messaging’.
If you’re a Page admin you need to read this.
The type of content you upload
As above, the battle to be seen amongst the vast array of competitor content means that you have to make your own content stand out. Careful consideration should be given to the sort of content you’re posting and its relevance. Your content should be a rich mixture of video, live streaming and info graphics. Text heavy updates will simply not be enough when it comes to your social media strategy!
Taking advantage of new platform features such as Facebook ‘Watch Party’
It’s official! Facebook Watch Party has been officially launched! It’s a new feature for groups that allows admins to hold a live screening of pre-recorded videos that are publicly available on Facebook. Group members can watch and comment on the videos at the same time to create a shared viewing experience.
When considering your marketing plan you should take into account who your target audience is. Think about the varying understanding of technology, contact preferences and tome of voice that might best appeal to each demographic. For example, graduates, teenage consumers and the ageing population means people of an older age that might not have been targeted previously should now be included in any marketing strategy.
Deciding which platform serves what purpose and how you can take full advantage
So, we now know that Facebook is looking more towards video as I have mentioned above, and LinkedIn has launched changes to Company pages so where does Twitter fit in? Twitter has announced a relatively small, but significant update, which now means that advertisers using the platform’s in-stream video ads will be able to reach a global audience with their ad content, as opposed to being region-restricted. Twitter has also announced a new update to its ‘Explore’ section which splits the latest news into sections, helping to improve relevant content discovery. Twitter is more associated to real-time content, so it might prove more beneficial to users who are looking to keep up with the latest news and events.
I hope my latest blog has given you some ideas for your 2019 social media strategy? Make sure you’re ahead of the game by using the above points to help inform your strategy or you can sign up to our monthly newsletter here.
Should you need any further assistance don’t hesitate to get in touch and my team and I can help draft a bespoke plan that will ensure your brand is on top in 2019.
By Ann Davies, Director