Did you know that internet users have an average of 5.54 social media accounts, according to Global Web Index. That means as a business you have to be constantly looking at ways to market your business through social media and this week we’re examining Instagram. Instagram has over 400 million users and if you are hoping to sell your brand to teens on Instagram, you’re in luck. Among teenagers ages 13 to 17 years-old, 23 percent of girls and 17 percent of boys use Instagram. Check out the full demographics report here. Here’s some reasons why you might want to switch to an Instagram business account:
Please let us know if you think we can help you in 2017. We offer a marketing outsourcing service which allows you to get on running your business and we’ll do the rest, with monthly support packages to suit your budget. Get in touch via our contact page or call me on 0161 826 7181.
By Ann Davies, Director
LinkedIn are in the process of making changes to the way we use their platform, to quote “These new products and experiences help us with our mission of connecting the world’s professionals to make them more productive and successful in order to lift and transform the global economy”.
Until we know more about these changes, we would suggest you request an archive of your data. Once requested, this data will include your messages, connections, and imported contacts and within 24 hours, LinkedIn will send you another email with a link where you can download a second archive, including activity, publishing activity, account history and much more.
Request a download in 3 easy steps:
To find out more information please visit the LinkedIn help centre here. If you or your colleagues should require help, support or training on how to use LinkedIn more effectively, please contact me via LinkedIn or via our contact form and I’ll be happy to help you.
By Ann Davies, Director
Content such as blogs can be a great way to attract new traffic to your website and help to raise your profile in your marketplace. However, if your blog hasn’t been updated in months then you’re marketing strategy is failing.
A great blog isn’t about selling, it’s about informing, adding value, giving advice or building business relationships. If you have a blank page and don;t know where to start, don’t stress because here’s our ideas for content:
There are many more ideas and you should never be stuck for ideas but if you do need help please contact us for help. Did you know that we offer content writing as an addition service to our support packages, to suit all budgets.
By Ann Davies, Director
We’ve been helping to give marketing a boost to support Stop UK Homeless campaign, if you can help support this great cause please do so. January is our nonprofit month where we’re offering tips and ideas on helping you to tell your story, engage with your fans and get the results you desire. Here’s some ideas for you to adopt over the months ahead.
Email marketing isn’t dead
…far from it! According to Nonprofit Technology Network open rates, click through, response rates and unsubscribe rates were down and yet email revenue grew by 25% compared to 19% of online revenue growth online. What does this tell you? Email marketing for nonprofits still works. Try an A/B email split test which will help you to pinpoint which version of your campaigns is the most effective.
Leveraging social media is big business with nonprofits
Nonprofits see the benefits on social media and if you’re not using social media then you’re missing out on this fast growing area. You’ll have a good story to tell so use video which is one of the fastest growing form of media. Check out YouTube Charities Programme. Creating a Facebook page is a must, with more than 100 million people using Facebook via their phone every month and this is rising. There are so many things you can do, check out these tips by Social Media Examiner.
You have to put the time and effort in
As with everything in life, you get out what you put in and social media for your nonprofit s definitely no different. Yes, you are very busy and probably working on an extremely limited budget but you have to devote time into the planning and execution process. Have you thought about hiring a student or trainee with whom you can trust your social media presence? There are lots of people looking for work experience either paid or gratis.
If you want your marketing efforts to be successful, you need a marketing strategy which should be constantly evolving the new year is a particularly good time to review.
Here’s our tips:
In summary, there are a 101 ways to market your business but you have to decide what suits yours and your budget, in line with your marketing strategy. If you’d like some help we offer an outsourced marketing service from social media to PR. Contact us for further information on how we can assist you in 2017.
I don’t know about you but January whizzed by. My team and I have had a fantastic start to 2017 and that’s because we put in all the hard work the latter part of 2016 and now we’re reaping the benefits. But it doesn’t stop there. We’re already putting plans in place for the year ahead. So what have I been up to?
I’ve run LinkedIn training courses for Manchester City Council, LinkedIn workshops for a Staffordshire-based Housing Association, LinkedIn one to one workshops with various small business owners, working on a new LinkedIn course, designing a new online learning course, supporting my fellow Manchester Business Breakfast Club members with their own social media, developing our new website which is well on it’s way to being launched, attended an SEO course, received sound advice and support from my business mentor to help develop me and my business, supported my fantastic team, lots of networking, setting out our own social media marketing plan for the months ahead, updating our in-house technology and telephone system to allow us to work smarter and signed up 4 new clients to support them with their own marketing plans…. got s place on the Great North Run in September where I’ll be supporting MIND mental health charity and I’ve a place on Wilmslow Half Marathon for March…Phew!
I hope this wee’s blog has help to inspire you. My team and I are always looking forward and planning and you should too. Can we help support you with your business plans? Contact me on 0161 826 7181 or via LinkedIn, to discuss ways we can support you.
Wishing you all success for February! Best wishes, Ann.
Instagram launched Instagram for Business giving businesses more functionality and better features when connecting their Instagram account to Facebook. Many of our clients use Instagram for Business, here’s some additional features that you may be interested in:
1. Easier for followers to contact. Rather than followers having to click on your website to contact you, they can now click the new ‘Contact’ button on your profile. The contact button then asks whether they want to e-mail you, call you or find your location on a map.
2. Better Instagram analytics. Helps measure impressions, reach and follower information within the past week.
3. Easier to create Instagram ads. You have to link your Instagram account to your Facebook page to create a business account, but this also gives you the ability to create Instagram ads through Facebook.
Summary
We’ve seen Instagram for business work for several of our clients. The increased insights and analytics allow us to create content that resonates with the audience, while the new ‘contact us’ button has allowed for better communication between business and audience. Additionally, Facebook ads are easy and straightforward to use, so the additional benefit of being able to use Facebook ads to create Instagram ads allows us to create more effective advertising.
Please let us know if you have any questions, our team will be more than happy to help in any way they can. Contact Ann Davies via her LinkedIn profile or via our contact page.