Trends are constantly changing in the social media sphere. Some come and go in the blink of an eye; others have a habit of hanging around. 2018 is going to be a pivotal year for social media, particularly key platforms Facebook and Instagram.
Whilst we don’t have a crystal ball here at BizWizUK, we have got the experience, insight and research skills in-house to make informed predictions on what to expect in digital marketing this year.
Here are the key trends to look out for:
Those who combine ads with content will reap the rewards
This year will see the brands that combine content with paid advertising stand out from the pack, without blowing the budget. By contributing funds to the development of your Facebook and Instagram channels now, you’ll give yourself the best chance of increasing market share cost-effectively.
We saw countless brands booming with success on social media last year, and as more companies realise the impact of social media ads, the prices for paid channels will only increase. Those who strike while the iron’s hot (rather than in 12-24 months’ time) will benefit from moving fast through lower fees.
Rather than opting for ads or content, combine the two. This will be particularly effectively if you’re investing in influencer marketing, maximising the impact of this popular strategy.
Facebook Advertising will become an even stronger platform
Building audiences ought to be top of your agenda for 2018, and keeping tabs on Facebook Ads will help you to do so.
This platform is set to become stronger and smarter than ever before, with Facebook collating an incredible amount of data about user behaviour through the use of other advertisers. Companies can now spend their budgets in a more focused, effective way – targeting the right people through the right means.
It’s going to be very exciting to see all of this in action, with Facebook capable of tracing users’ movement from one platform to the next through mobile devices. Using Facebook Ads, you can put your brand in front of your ideal customer and accurately measure the results.
Facebook will produce more data
As Facebook continues to move from strength to strength, it will also produce more data that will entice an increased number of e-commerce providers; and subsequently more advertisers on Facebook.
With 2 billion active users on the platform, you can’t afford not to take advantage of advertising opportunities. 2018 will see the rise of many new ad tools too, meaning you can customise your ads in just the way you like.
Some of the most popular means of advertising through Facebook this year will include:
- Collection ads
- Canvass ads
- Bot ads
- Mini chat in sequence with bot messages
- Dynamic ads (for broader audiences)
- Carousel ads
Facebook’s integration with Shopify has made buying and selling easier than ever, and this will only continue as we head deeper into the year. That’s why it’s so crucial to leap at the chance to get involved in Facebook ads.
BizWizUK can take your business to the next level by helping you to capitalise on these trends for 2018. We provide unique insight into the industry and supply a tailored solution to maximise your brand exposure. Get in touch with our friendly team today on 0161 826 7181 for more information or contact us via our contact page.