Throughout my past year at BizWizUK I have had the privilege of working with an incredibly dynamic team, wonderful colleagues and amazing clients.
Daily interaction with my clients has been hugely enjoyable and thanks to the latest technology I have constant contact with my clients. The ability to have a discussion with my international clients in India, whilst working on a campaign for one of our high-end chef, London based clients in the UK, allows me to travel to these various locations without actually having to be there. I have the privilege of exploring several worlds in one day, from the real estate industry in Manchester, to VIP Michelin starred chef events in London, to the monsoon season in Goa; I never know where my day will take me.
A very important aspect I have learned along the way, particularly working with several clients in the hospitality industry, is the importance of current, seasonal, news. Social media needs to be current, it needs to be fresh and it needs to engage your audience. The range of clients I have been given the opportunity to manage has challenged me to make sure that content is always new and different. From ingredient seasonality, to cyber security updates, I’m constantly busy keeping up with a variety of sectors’ leading news.
I have learnt how important it is to manage your online reputation and the impact social media can have on the way your audience perceives you. I value the trust my clients have given me in terms of managing their corporate and personal accounts as well as trusting that the content that is being pushed out is appropriate and engaging.
I have greatly appreciated the collaborative aspect of working at BizWizUK, knowing that I can always run an idea past my colleagues, or ask for advice if needed.
My biggest take away from the past year? BizWizUK has surpassed all expectations and that is primarily down to Ann Davies. She entrusted me from the beginning with high profile clients that had high expectations and has supported me every step along the way. I’m very excited about what the future holds for me at BizWizUK and look forward to my next year ahead!
By Carina Arkless, Digital Marketing Manager